The idea for Cram began with a small discovery: packing cubes could make packing simpler, keep everything organized, and turn getting ready for a trip into something I actually looked forward to.
I loved what packing cubes did for travel. I didn’t love the packing cubes themselves. Everything I found came in boring colors or was made from flimsy materials that fell apart.
So I created the ones I wished existed: simple, sturdy packing cubes in colors inspired by places I’ve been and loved, from the pink walls of Mexico City to the blue tiles of Lisbon.
Because packing your suitcase is the start of your trip. It should feel like it.